Your Trusted Local Advisor

Bruce Johnston, West LA Baby Boomer Insurance Services founder, with his loyal chief of staff, Maxie Thalheimer. Our office is conveniently located in Santa Monica on Wilshire Boulevard.

West LA Baby Boomer Insurance Services was founded by Bruce Johnston (CA Lic: #0H45182) to assist boomers with their Medicare health insurance coverage. The company’s goal is to develop a lasting relationship with clients by providing them with choices that best suit their needs.

Bruce has more than thirty years’ experience in the insurance industry. He joined FHP Senior Plan in 1985 to launch the first Medicare Advantage plan in the United States. 

In 2008, Bruce founded West LA Baby Boomer Insurance Services and has established the agency of record for Medicare choices among West LA’s budding seniors.

 
101 Medicare Incorporated dba West LA Baby Boomer Insurance Services